Baghdad, Iraq | 28 April 2026

• Tareeq Al Majal and Geely Auto formalize a distribution agreement for Baghdad, marking a new era for the Geely brand in one of the region's most dynamic automotive markets.
• A brand-new line-up of cars will be introduced to the Iraq market, offering a diverse choice to meet the expectations of customers.

Tareeq Al Majal, a joint venture combining deep Iraqi market expertise with decades of automotive excellence, has signed a strategic distribution agreement with Geely Auto, one of the world's leading and fastest-growing automotive groups. The agreement marks Geely Auto's official return to the Baghdad market and signals a long-term commitment to raising the standard of mobility, ownership, and customer experience for drivers across the country.

A Market Ready for World-Class

Iraq stands as one of the region's most strategically significant automotive markets, defined by strong, sustained demand for reliable, durable, and value-driven passenger vehicles. Tareeq Al Majal enters this market not merely as a distributor, but as a committed long-term partner to Iraqi drivers, investing over $10 million in sales and aftersales infrastructure.

This investment will establish a state-of-the-art parts storage and distribution center ensuring full availability of components for maintenance and accident repair, a fully digitized ownership journey making it seamless for customers to engage with the brand at every stage, and comprehensive warranty and service contract bundles designed to give families and individuals genuine, lasting peace of mind. "Iraq is a market with real momentum, and it deserves a partner that can match its ambition. Tareeq Al Majal brings exactly that. Together, Geely and Tareeq Al Majal are to fulfil our promise, See the World in Full. It means delivering Quality, Safety, and Value across the entire ownership journey, not just at the point of sale. For those who already owned a Geely in Iraq, our commitment to you is stronger than ever. For those considering Geely for the first time, we are confident the experience will speak for itself." - Tian Jinjun, General Manager, Geely International Middle East.

New Line-up. Clear Promise.

Tareeq Al Majal is a joint venture formed by two companies with deep, complementary expertise: Al Majal Group, a leading Iraqi conglomerate with nearly two decades of operational experience across energy, logistics, technical services, and infrastructure; and Al Markazia, a renowned automotive group headquartered in Jordan with a long-standing track record of excellence in vehicle distribution, after-sales services, and customer experience across the region.

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China, founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The Group manages several leading brands including Geely Auto, Lynk & Co, and Zeekr, and is the global strategic partner of Malaysian national automaker PROTON. In 2025, brands under Geely Auto Group management sold over 4.116 million units, a 26% year-on-year increase, securing 7th position among global automotive groups. Geely has been named to the Fortune Global 500 for 14 consecutive years, ranking 155th in 2025, and has been ranked first among Chinese automotive companies in ESG for three consecutive years. For more information: geely.com

About Tareeq Al Majal

Tareeq Al Majal is a joint venture between Al Majal Group, a leading Iraqi conglomerate with nearly two decades of operational experience across the energy, logistics, technical services, and infrastructure sectors, and Al-Markazia, a renowned automotive group headquartered in Jordan with a long-standing track record of excellence in vehicle distribution, after-sales services, and customer experience across the region. Together, they have formed Tareeq Al Majal to bring world-class automotive brands to the Iraqi market, combining Al Majal's unmatched local knowledge and national footprint with Al Markazia's automotive depth and operational expertise. Tareeq Al Majal is headquartered in Baghdad and operates across Iraq.